Amazon Seller Insurance
Whether you sell it, ship it, or source it, we help protect your Amazon store with every sale.
- Meet Amazon’s liability insurance requirements to keep your shop compliant
- Protect against injuries, damages, or lawsuits related to the products you sell
- Let your coverage grow with you at every stage
What Is Amazon Seller Product Liability Insurance?
Amazon seller insurance is a type of small business liability insurance built to protect sellers from claims related to an ecommerce business.
Once your store earns over $10,000 in monthly revenue, Amazon requires you to carry product liability insurance, and that’s where we come in. Insurance Canopy offers coverage that helps you fulfill these sellers’ requirements with a single, simple policy:
- Proof of insurance with an original, signed Certificate of Insurance (COI)
- A policy with a general liability limit of at least $1 million that covers all listed Amazon products, and includes product liability and other necessary coverages
- Amazon must be named as an additional insured on your COI
- A Policy from an insurance carrier with a rating of S&P A- or AM Best A- or better
- The policy deductible must not exceed $10,000
Every product business insurance policy is designed to fit your operation, whether you resell, dropship, private label, or manufacture your products!
Who Needs Amazon Seller Insurance?
You need Amazon seller business insurance if you’re selling physical products on the platform, especially if you’re hitting $10,000 per month or more in sales. Specific types of sellers who should consider insurance include:
Why Do Amazon Sellers Need Insurance?
Amazon may host your storefront, but you’re still responsible for what you sell. In most cases, Amazon will not take the blame for a non-insured claim caused by your product or business operations. That makes you fully responsible for any costs and repercussions.
Having the right protection plan in place can help keep you in business for years to come!
Platform compliance
Easily meet Amazon’s insurance requirements with a custom quote from our team in just 24 hours (your business, your risks, your price!)
Product liability protection
Get coverage for injuries, property damage, or legal claims caused by your listed products, even if you didn’t manufacture them
Risk management
Reduces the financial impact of product recalls, customer complaints, or lawsuits that could disrupt your day-to-day business
FBA-friendly coverage
Our policies are designed to meet Amazon’s fulfillment center insurance requirements, helping you stay compliant and scale with confidence
Peace of mind
While you focus on listing, shipping, and selling, Amazon sellers insurance helps protect your business with each sale
Did You Know? Accidents happen! If a product you sell causes harm, you could still be sued, even if it wasn’t your fault. Amazon seller liability insurance is designed to cover you for these claims.
How Much Does Amazon Seller Product Liability Insurance Cost?
Most sellers pay an average of $116/month or less for Amazon seller business insurance from Insurance Canopy.
Your price will depend on a few key factors:
- Revenue: Higher monthly sales increase your risks and premiums
- Product type: Riskier categories like supplements, tools, or electronics may cost more to insure
- Claims history: Previous product issues or lawsuits can raise your premium
- Coverage limits: Higher limits = more protection and a higher premium
- Fulfillment method: FBA, FBM, and third-party warehousing all affect your liability
Every policy is tailored to your unique business, so you only pay for the coverage your business actually needs!
What Amazon Seller Insurance Covers
Amazon seller insurance with Insurance Canopy includes key coverages to help you meet platform requirements and stay protected from product-related claims!
- $2 million in General and Product Liability Insurance
- Occurrence form policies
- Personal and Advertising Injury included
- Apply online in minutes, get a quote in 24 hours
- Optional coverage add-ons are available
- Add unlimited additional insureds
- Tailored to your business and products
Included
General Liability Insurance
General Liability Insurance can cover third-party injury or property damage caused by your business activities, like if a delivery driver trips on your steps while picking up inventory or if you’re accused of copyright infringement in your listing photos or ad copy.
Products & Completed Operations Insurance
Product Liability Insurance can help cover claims of injuries or damages caused by the products you sell, even if you didn’t manufacture them. Common examples include electrical products that overheat, supplements that trigger reactions, or kitchen supplies with missing safety warnings.
Most claims we see involve things like manufacturing defects, design issues, or missing labels.
Recommended Add-ons
Product Recall Insurance
Product Recall Insurance covers the costs of pulling unsafe or mislabeled products from your listings, warehouse, or customers. It can also include coverage for shipping, disposal, and customer communication, but not the cost of lost revenue.
Cyber Liability Coverage
Cyber Liability Insurance helps you recover after a data breach or cyberattack involving your Amazon store, like stolen customer info or hacked accounts. It can also help you notify customers, provide credit monitoring, and offer PR support.
Workers Compensation Coverage
Workers Compensation Insurance helps cover medical bills and lost wages if a staff member is injured while packing orders, handling inventory, or working in your office. This coverage is required in most states if you have even one employee (not including you).
Inland Marine Insurance
Inland Marine Insurance helps protect your inventory, tools, or equipment while in transit or stored away from your main location (even if that’s your house). It’s ideal if you store inventory in a rented space, ship in bulk, or use Amazon FBA.
Primary & Non-Contributory Endorsement
The Primary & Non-Contributory endorsement ensures your insurance responds first in a claim involving another party. For example, someone is suing you, Amazon, and a manufacturer for a faulty product. This waiver means your insurance covers you first instead of Amazon or the manufacturer’s insurance covering you.
This is often required by Amazon or fulfillment partners.
Waiver of Subrogation Endorsement
A Waiver of Subrogation prevents your insurance from seeking reimbursement from Amazon or other third parties after a claim, like a fulfillment center or manufacturer. It’s commonly requested in contracts to protect business relationships and prevent internal financial strain or blame for a claim.
30-Day Cancellation Notice Endorsement
A 30-Day Cancellation Notice automatically notifies Amazon or another party if your policy is canceled, helping you stay compliant with marketplace requirements.
135,000+ Businesses Trust Insurance Canopy
Whatever you sell, ship, pack, or post, Insurance Canopy has your back!
- Amazon-approved product liability coverage
- Fast and easy online application
- Quick, custom quotes within 24 hours
- Support from U.S.-based, licensed agents
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They provided clarity on the importance of insurance for a first time business owner in the cleaning space and provided clear insight next steps and options for coverage.
Evergreen Multiservices
February 2, 2026Extremely user friendly website, super affordable and very little time needed to apply.
Carl Sari
January 31, 2026Excellent company, Great service, the best!!!
Claudina Adams
January 15, 2026 -
Super affordable insurance for a small business like myself super happy to be able to provide this to my customers really helps of landing more gigs
Alex
January 5, 2026Really went the extra mile to find the appropriate coverage for my business.
Daisy B
January 2, 2026Canopy provided escatly what I neede to book the gig, and at a very affordable price.. Thank You!
Andy Anderson
December 22, 2025 -
Easy. Convenient. Trustworthy. Came thru in a moments notice
Eddie K
December 19, 2025Affordable liability insurance for DJ's. Easy to set up and understand. I've been with them for several years and am happy with their service.
Peter Flessas
December 14, 2025So easy to sign up. I hope I never have to use the insurance portion but most hotels require it for corporate gigs
Yuri Gonzalez
December 11, 2025 -
This company is great. They are very helpful and they have great prices for insurance options that cover what you need!
Jacob Serrano
December 6, 2025Great experience, quick and easy to understand with what I needed for my business. Highly recommend!
FrankLynn Rae
October 28, 2025Very helpful customer service! Prompt, punctual, effective! No bots or long waits to get assistance.
Maria Ciccone
October 19, 2025 -
Canopy insurance has made affordable, band insurance needed for major venues. Thank you for your fast and easy service Stan Zizka's Del Satins
stan zizka
October 5, 2025Getting a vendor policy was quick and fairly priced compared to other quotes.
Kristine Fullerton
October 3, 2025Thank you so much
Steve Monreal
July 11, 2025 -
I needed a portable policy as a yoga instructor. I found this company in an online search. Called and got details from them, was quite surprised at how affordable... Read More
Jamie Calaway
July 4, 2025Very easy & quick experience. We got insurance in no time with no hassle. Thank you!
Robert Earnest
July 4, 2025I am glad I went with them. I needed a last minute policy to cover an event I was doing and they had exactly what I needed at a... Read More
Deloris Pacheco
June 27, 2025 -
Very easy to renew policy
Elyce Nissinoff
June 18, 2025Representative Sarah was very helpful. Walked me through every step and not to mention the price even matched the service! Would recommend to any and everyone.
queenkiam
June 18, 2025Would have 5 starts, but not right now. This is the first time I have ever had to pay for an additional insured ever in 20 year's. They either have... Read More
Anthony Burgess
June 18, 2025 -
Very user friendly platform. Multiple options. Very good pricing. Needed liability insurance in order to secure a very good paying event for my solo tribute show. Was set up within... Read More
Michael Riley
June 18, 2025Needed DJ insurance for Memorial Day weekend & was squared away within an hour for 2 events! Highly recommend
Jay Solis
June 18, 2025What a lovely experience I had with Insurance Canopy! Easy and fast sign up, great policy, matches my needs as a self-employed business owner. Highly recommend!
Masha Rusanov
June 18, 2025 -
great little company, with fair pricing, for entertainers who need occasional coverage. however, they have long hold times to speak to an agent, and their customer service left a little something... Read More
Gretje Angell
June 18, 2025Provides event insurance at a very reasonable price compared to other companies. Easy to purchase and provide proof of insurance.
David Fox
May 18, 2025They can help.you with the right Insurance you need, and the lowest price
Alvaro Baltazar
May 18, 2025 -
everything is excellent
Radames Martinez
May 18, 2025Extremely affordable event insurance and an easy to work with system and team that will advise you every step of the way!
Ishan Arvin
May 18, 2025Affordable for dance & yoga folk. Thumbs up!
Maia Claire
May 18, 2025
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They provided clarity on the importance of insurance for a first time business owner in the cleaning space and provided clear insight next steps and options for coverage.
Evergreen Multiservices
February 2, 2026 -
Extremely user friendly website, super affordable and very little time needed to apply.
Carl Sari
January 31, 2026 -
Excellent company, Great service, the best!!!
Claudina Adams
January 15, 2026 -
Super affordable insurance for a small business like myself super happy to be able to provide this to my customers really helps of landing more gigs
Alex
January 5, 2026 -
Really went the extra mile to find the appropriate coverage for my business.
Daisy B
January 2, 2026 -
Canopy provided escatly what I neede to book the gig, and at a very affordable price.. Thank You!
Andy Anderson
December 22, 2025 -
Easy. Convenient. Trustworthy. Came thru in a moments notice
Eddie K
December 19, 2025 -
Affordable liability insurance for DJ's. Easy to set up and understand. I've been with them for several years and am happy with their service.
Peter Flessas
December 14, 2025 -
So easy to sign up. I hope I never have to use the insurance portion but most hotels require it for corporate gigs
Yuri Gonzalez
December 11, 2025 -
This company is great. They are very helpful and they have great prices for insurance options that cover what you need!
Jacob Serrano
December 6, 2025
Questions About Amazon Seller Insurance
Does Amazon Require Product Liability Insurance?
Yes, Amazon requires product liability insurance if your store earns $10,000 or more in monthly revenue.
Can I Use This Insurance If I Also Sell on Etsy or Shopify?
Yes, you can use this insurance if you also sell on Etsy or Shopify! Your policy can extend coverage to your entire ecommerce business, even if you sell on multiple platforms.
What Does Product Liability Insurance Cover for Amazon Sellers?
Product liability insurance for Amazon sellers is designed to cover:
- Legal fees
- Medical costs
- Settlements
It’s protection if a product you sell causes injury or property damage, even if you didn’t manufacture it.
What’s The Minimum Coverage Amazon Requires?
The minimum coverage Amazon requires is $1 million in general and product liability insurance. Your policy must also include:
- Occurrence-based coverage
- Amazon listed as an additional insured
- Valid proof of insurance for an active policy
- A deductible no higher than $10,000
- Coverage from a carrier that has a rating of S&P A- or AM Best A- or better
How Fast Can I Get My COI to Sell on Amazon?
In most cases, you can get your Certificate of Insurance (COI) to sell on Amazon within 24 hours of applying for a quote with Insurance Canopy.
We help you get compliant and back to business quickly!
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