Elizabeth Kraus

Elizabeth Kraus leads content strategy for Veracity Insurance’s portfolio of brands, including Insurance Canopy, Pet Care Insurance, FLIP (Food Liability Insurance Program), ACT Insurance, BBI (Beauty & Bodywork Insurance), FFI (Full Frame Insurance), and others. She guides the teams and strategies designed to turn complex insurance topics into clear, useful resources for small business owners comparing coverage, preparing for requirements, or trying to make confident buying decisions.

With decades of experience in B2B/DTC copywriting, editing, brand strategy, and content marketing, Elizabeth brings a practical, customer-first lens to insurance education. Before joining Veracity, she founded and ran her own agency and created content for startups, small businesses, and industries ranging from finance and construction to transportation, education, beauty, and real estate.

At Veracity, her focus is making insurance content accurate, approachable, and genuinely helpful — because business owners should not need a decoder ring to understand their coverage options.